Hi Henry!
Thank you for for your time on the phone and interest in Buyer's Best Friend.
WHAT IS BUYER'S BEST FRIEND?
We're
the world's largest catalog of specialty and natural products, with
over 145,000 products from over 2,200 brands. BBF enables buyers and
sellers to connect much more efficiently using our online catalog and
ordering system. See what buyers and sellers have to say about us.
GETTING STARTED WITH BBF
You
can join the catalog for free simply by sending us your wholesale price
sheet, images of your products, and a brief description of your
company. We’ll create a free basic listing for you, so that over 7,000
buyers (and growing!) will be able to find your brand. To see what kind
of accounts we work with, follow the link here: http://www.bbfdirect.com/
INFO ON OUR PREMIUM PLAN
If
you are looking to get to the next level working with large accounts
like Whole Foods, Nordstrom, Google, The Fresh Market, and many other
major accounts, we offer a Premium Plan where we actively promote you
(versus the free basic listing, where you’re in the catalog, but not
actively promoted).
Our
Premium Plan is $1600/year, and we ask for a 12 month commitment and
prepayment. This plan also comes with a sales guarantee - if over those
12 months you don't get at least $1200 in sales through BBF, we'll
extend your premium subscription until you do hit $1200 in sales (max
extension of 12 additional months). In practice, over 60% of our paid
sellers retire their sales guarantees within months of joining BBF, and
after that are receiving very high return on investment.
AUGUST 2013 PROMO
Join by August 31, 2013,
and we’ll give you a free foot of shelf space at our large tradeshow
booth at the Winter Fancy Food Show January 2014 in San Francisco.
JOIN THE PREMIUM PLAN
To sign up for the BBF Premium Plan, please view and electronically sign our Premium Plan Agreement here: https://www.hellosign.com/s/
View case studies on successful Premium sellers here:
http://www.bbfdirect.com/
BBF RETAIL STORES
Learn more here: http://www.bbfdirect.
We
will also consider ordering your products on consignment for our three
new brick and mortar retail stores in San Francisco - to start with,
we'd carry your products on consignment, and review and pay for any
product sold Net 60. You are responsible for shipping costs of sending
product to and from Buyer's Best Friend, including shipping any unsold
product back to you after 60 days (in most cases, we don't usually ship
products back to sellers since they sell!).
You can view our Yelp reviews here: http://www.yelp.com/biz/
PREMIUM PLAN DETAILS
With a paid listing, we ACTIVELY promote you to our buyers. Here's how we do it (both online and offline promotion):
a) large, beautiful product ads for your products throughout the catalog - targeted to buyers who are looking at your competitors and other products in your category
b) featuring your product line at the top of the list when buyers browse by category and for relevant searches (some categories have hundreds of brands, so this dramatically increases your visibility)
c) when buyers are looking at your competitors, your ads will run on their producer pages, so even if buyers aren't specifically looking for your brand, if they are looking in your category, you'll get in front of those buyers
d) we're constantly working with Major Accounts, so you get presented to appropriate buyers, distributors and brokers, as well as presentations to Whole Foods in all 11 regions nationwide. You'll get unlimited presentations to our major accounts until we get you into one major account. After that, you pay an additional $1600 for access to unlimited major account presentations until we land you another major account.
e) active recommendation of your products to new buyers every week by email and online: within 24-48 hours of buyers joining, BBF welcomes them and actively recommends Premium sellers to appropriate buyers. BBF will also follow up with buyers on sample requests to convert them to orders.
f) actively recommending your products to buyers through our Personal Shopper program - many of our new buyers ask for help selecting products, and our Personal Shoppers are trained to actively recommend your brand to appropriate buyers
g) placement of your products in our wholesale showroom in San Francisco - buyers in Northern California as well as buyers from out of town visit us to see 3000-4000 different products from hundreds of brands all at once. By being in the showroom and available to buyers for sampling, you get lots of exposure.
h) cost: the plan is $1600/year. This is working so well for our current paid sellers, that we can offer you a sales guarantee: If over those 12 months you don't get at least $1200 in sales, we'll extend your paid subscription until you do hit that sales level (maximum extension of 12 months). This means that it's virtually risk free to sign up for premium. The premium plan works so well that we're able to offer this sales guarantee to EVERY premium seller, and paid sellers get over 4-5 times as many orders as free sellers.
Below are additional benefits available to Premium Sellers:
BBF SMART SAMPLING PROGRAM
You can view our Yelp reviews here: http://www.yelp.com/biz/
PREMIUM PLAN DETAILS
With a paid listing, we ACTIVELY promote you to our buyers. Here's how we do it (both online and offline promotion):
a) large, beautiful product ads for your products throughout the catalog - targeted to buyers who are looking at your competitors and other products in your category
b) featuring your product line at the top of the list when buyers browse by category and for relevant searches (some categories have hundreds of brands, so this dramatically increases your visibility)
c) when buyers are looking at your competitors, your ads will run on their producer pages, so even if buyers aren't specifically looking for your brand, if they are looking in your category, you'll get in front of those buyers
d) we're constantly working with Major Accounts, so you get presented to appropriate buyers, distributors and brokers, as well as presentations to Whole Foods in all 11 regions nationwide. You'll get unlimited presentations to our major accounts until we get you into one major account. After that, you pay an additional $1600 for access to unlimited major account presentations until we land you another major account.
e) active recommendation of your products to new buyers every week by email and online: within 24-48 hours of buyers joining, BBF welcomes them and actively recommends Premium sellers to appropriate buyers. BBF will also follow up with buyers on sample requests to convert them to orders.
f) actively recommending your products to buyers through our Personal Shopper program - many of our new buyers ask for help selecting products, and our Personal Shoppers are trained to actively recommend your brand to appropriate buyers
g) placement of your products in our wholesale showroom in San Francisco - buyers in Northern California as well as buyers from out of town visit us to see 3000-4000 different products from hundreds of brands all at once. By being in the showroom and available to buyers for sampling, you get lots of exposure.
h) cost: the plan is $1600/year. This is working so well for our current paid sellers, that we can offer you a sales guarantee: If over those 12 months you don't get at least $1200 in sales, we'll extend your paid subscription until you do hit that sales level (maximum extension of 12 months). This means that it's virtually risk free to sign up for premium. The premium plan works so well that we're able to offer this sales guarantee to EVERY premium seller, and paid sellers get over 4-5 times as many orders as free sellers.
Below are additional benefits available to Premium Sellers:
BBF SMART SAMPLING PROGRAM
Learn more here: http://www.bbfdirect.
For an additional $700, you can also join our Smart Sampling Program - you send us product samples, and we ship them to 65 of the best and most appropriate buyers for your products. For about $10/buyer, we'll manage the end to end process of sending a sample to following up to take orders for your products.
For an additional $700, you can also join our Smart Sampling Program - you send us product samples, and we ship them to 65 of the best and most appropriate buyers for your products. For about $10/buyer, we'll manage the end to end process of sending a sample to following up to take orders for your products.
TRADESHOWS
Learn more here: http://www.bbfdirect.
Maximize
your tradeshow budget by joining BBF at the Fancy Food Shows (Winter
and Summer) and Expo West 2014. Maximize your budget and impact/results,
let BBF handle logistics, and meet more big buyers at our large,
visible 800+ square foot destination booths. Let me know if you'd like
more info.
STRATEGIC CONSULTING PROGRAM
Learn more here: http://www.bbfdirect.
Need help with
the 4 Ps? (Product, Promotion, Price, Place (Distribution))? For an
additional $400, let BBF's team of industry experts deliver an overall
analysis of your product line. We'll send you a report, schedule a call
to go over the results, make 5 key introductions for you (to buyers,
other sellers, distributors, brokers, vendors, etc.) and be available
for up to 2 hours of consulting time from 3 months of the initial call
(use it or lose it!).
SMART SCANDOWNS PROGRAM
BBF Smart Scandowns is a new, smarter way of acquiring new retail customers (not
wholesale accounts). BBF tracks whether a named consumer has purchased
your products before or not, and we pay out any first-time consumer
discount incentive you would like to provide. Sign up at https://www.hellosign.com/s/
Thank you!
Total Cost for full program: $2,700.00
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